Unblended is aimed in general at all agri-food chains with protected production. In particular, the initial focus is on the dairy sector and specifically the sheep and goats.

The sheep and goat sector plays an important role in the agri-food balance of some regions, in particular Sardinia and to a lesser extent Tuscany and Lazio. It is characterized by a high incidence of certified and protected PDO productions and exports are strategic for the economic sustainability of the entire supply chain, since Italian production exceeds internal needs. About one third of the pecorino cheeses produced in Italy are exported; of these, Pecorino Romano represents two thirds of exports.

The DOP pecorino market has high growth potential as it has all the main values required by modern consumers: